Services & Craft

Headless commerce and content platforms, built properly.

I help teams ship fast, scalable front-ends on Next.js, BigCommerce and Contentful — with the editorial tooling and performance to back them up.

What I Do

How I Work

A pragmatic approach to building platforms that last.

01

Understand

Before any code, I dig into the business, the content model, and the team who'll live with what we build. Good architecture starts with good questions.

02

Architect

Working with design, product and stakeholders, I shape the technical approach — the stack, the component model, and a plan for scale, performance and editorial flexibility from day one.

03

Build

Clean, typed, tested code — component libraries in Storybook, CMS models editors actually enjoy, and integrations that survive shifting requirements.

04

Ship & Iterate

Launch is the start, not the end. I watch what production does — Core Web Vitals, error budgets, analytics — and hand over something the team can keep building on.

Let's Work Together

Got a project in mind, or just want to talk front-end? My inbox is always open.

Say hello