Grolsch
A Bold New Website for the Iconic Dutch Beer Brand's 2019 Global Campaign
Project Purpose and Goal
As part of the Mirum team, we were engaged by Wunderman Thompson to create a fresh campaign website for Grolsch. The site highlights the "AS I AM" campaign, featuring influencers, celebrities, the latest beer selection, and profiles of the Grolsch team.
The design and development process took 2-3 months, with additional time added to align with product photoshoots and content updates.
Web Stack and Explanation
We chose Drupal 8 because of its support for multilingual. Initially the site launched with 3 languages with plans for more in the future.
With a modern design we were keen to implement modern web technologies and techniques.
We decided browser support would fallack to Internet Explorer Edge but after some further research looking at the analytics we would have to support IE11. The site is hosted on platform.sh and heavily cached - due to the content not changing frequently.
Problems and Thought Process
Working as a third-party agency on this project presented some challenges. The photoshoot imagery was originally captured in a 4:3 format, which did not align with the 16:9 design specifications for the site. Adjustments were made to resolve this issue.
We aimed to leverage CSS Grid as extensively as possible, but due to compatibility concerns with IE11, we opted to use Flexbox as a more suitable alternative.
